With all its Penguins and Pandas,
Google has made it crystal clear that it is in no mood to rank pages with shallow
information. These algo updates have made the path of search result difficult
for those websites who were using spam ways for better ranking. According to a
blog posted on Search Engine Watch*, the websites using sinful tricks
for SEO witnessed surge in traffic before these updates but, after Google’s
Panda and Penguin, they are badly struck. So, now is the right time to go for
the best blend of SEO techniques and that also, the
genuine ones.
The concept of white - hat and
black - hat strategies is very old. However, website owners and webmasters have
sidelined them for some time in desire to direct traffic to their website. But
the recent updates have revived these guidelines and made them mandatory to
follow in order to get ranked. Now, the webmasters need to go back to the
basics and focus of core SEO techniques. The best possible SEO service
could be provided by the combination of these finest techniques only. Few of
the white - hat techniques of website optimization are:
·
Search
Engine Optimization (SEO)
·
Social
Media Optimization (SMO)
·
Pay Per Click (PPC)
·
Etc.
When a webmaster combines these
techniques as per the requirement of the website, the page rank of that website
automatically increases. There are many firms out there in the market that are
offering affordable SEO services
but, before applying any technique offered by them, be sure it is suitable for
your site and meets your requirements as well.
Apart from SEO and SMO services, advertising also plays
important role in internet marketing.
With the help of Search Engine Marketing(SEM) service, you can not only attract traffic onto your site, but also
convert that into sales with appropriate effort.
0 comments:
Post a Comment