Local Business Listing

Local business Listing is where people look for online information to do business locally, usually in any particular region or location. For instance, within a particular, state, city, local area, pin code, etc. It is like your free yellow page listings by Google, Yahoo and Microsoft. The upcoming generations are using the Internet and their mobile phones for searching even the closest café or pizza joint. In this era of internet and cut-throat competition, one needs to get exposure for his business from where ever possible. Local Business Listing gets you the local customers who are searching for any and every type of business, in your local area, using the Internet or their mobile devices. That is why, all of the major search engines and local Internet directories are rushing to become a local yellow page replacement.

Local Business Listing can increase visits on your website and sales of your store tremendously. But few important points to consider while listing your business locally are:

1.       To secure your listing through claiming process at multiple local listing websites

2.       To use your local listing with marketing information, e.g. coupons, events, photos, videos, etc. at multiple local listing websites

3.       To monitor and manage your local listing customer reviews at multiple local listing websites

4.       To keep a check on duplicate listings at multiple local listing websites

5.       To review your local listing analytics for making an ongoing decision to optimize the local listing at multiple local listing websites

To get your business listed locally and handle the listing with care, you need to hire an SEO Solution company that will Update, Monitor, and Maintain your local business listings. You should look for a company that has a progressive path and which will help you with future local search marketing services like Consumer Review Management, Citations and QR Codes. Claiming, i.e., to use the local listing as a local marketing tool, Updating and Maintaining your local business listings at multiple local listing websites, is the answer to turn local consumers searching for your business, products and services into customers.

One such online company I came across is SEO Online Solutions. It is an Online Affordable SEO Service Company. It is the sister concern of MetaOption LLC. They will claim, revise, track and maintain your local listing services with the major search engines, by publishing your business name , address, contact no and mail id, as well as relevant keyword optimized description, under suitable categories.

They say, “In addition to submitting entries for local business listing, our team will also help you handle customer interactions related to your business including review feedback and complaint resolution”.

Benefits of Local Business Listing

·         Listings can show up in search results

·         You can reach more nearby customers

·         You can avail extra features to boost sales like adding photos of your shop, etc.

·         You can also promote any discounts, offers, promotions, etc. that you are currently offering

·         Local Business Listing are free of cost thus more affordable than printed ads

·         Local Business Directories offer value enhancements for free that are not provided by regular yellow pages

·         You can easily consolidate your Local Listing efforts

·         It also generates leads for you using online marketing services

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Posted in: Affordable SEO Service,Local business Listing,SEO Online Solutions

Social Media Marketing Services

Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
Now, the important question is - Why would a search marketer or a site about search engines would care about social media?
We need to understand that the two are very closely related. Social media often feeds into the discovery of new content such as news stories. Social media can also help build links that in turn support into SEO efforts. Also, it should be kept in mind that many people perform searches at social media sites as well to find social media content.
There is no hard and fast rule for the process of Social Media Marketing but few broad lines can be defined and any or all forms of Social Media Marketing tactics fall under at least one of these.
·         Identity-based Interaction is where you declare you values, your identity, and your contacts. The customer depends upon the identity you provide, define and declare. This could be anything from your About Us pages on your website, to your Social Network Profile. Here, you can have very little interaction outside your own declaration, but this becomes critical in defining how you can benefit your marketplace.

·         Association-based Interaction is where your customers get the opportunity to associate themselves with you and you associate with them. This is accomplished through Social networking Sites like MySpace, Facebook, etc.

·         User-initiated Conversation is where your users create their own declarations or questions, and you get the opportunity to respond and satisfy them. This is your opportunity to be there and cater to them. Here, you serve your customers.

·         Provider-initiated Conversation is where you find out what your customers think, feel, love and hate about your product. Here, you ask them, challenge them and give them an opportunity to present themselves to you. Then you present yourself to them, but do so respectfully. As much as it’s an opportunity for them to tell you what they love and hate about your product, it’s also their choice whether to do so or not. So, you should be kind, appreciating and considerate as they take off some time for you.

·         In-Person Interaction is your interaction with your customers. Here you interact with them in person, rather than online on Internet. This is where relationships are built and authentic conversation had so much more input, feedback, collaboration and communication. Nothing beats face-to-face communication. So, you should get out there and meet your customers. Let them interact with other customers of yours. For this you can build your community, go for conferences or organize your own gatherings.
Any company who offers SEO Solution can handle your Social Media Marketing. One such online company I came across is SEO Online Solutions. It is an Online SEO Service Company. It is the sister concern of MetaOption LLC. As per SEO Online Solutions, “We offer you best Social Media Services as a part of our social media marketing initiative. Our team of qualified professionals will help to design a custom marketing strategy based on your business objective, industry trends & market situation. Our Social media services include exposure via social bookmarking websites, promotion through LinkedIn, Twitter & Facebook and consultation to leverage the power of social Networks”. 

What are some of the benefits of social media marketing?

·         Build brand
Social profiles rank on their own in the search engines and thus increase your online presence. Social profiles are one more place for you to connect with your target audience and develop your messaging strategy.  You can also use it as places where some personality could be injected into your brand and your target market could be engage on their terms as well. Thus, Social networks are the perfect place for breeding brand ambassadors and building lasting relationships with repeat customers.

·         Drive targeted visitors to site
Your social profile is not the final destination of your potential customer but, a filter that attracts targeted traffic and pushes them over to the actual site. The more targeted traffic visits your site, the better chance you have of pushing them to act and increasing your conversion rate.

·         Promote content and get more links
Search Engines look for contents that are shared again and again on a social networking or social bookmarking site. The more a piece of content is shared, the more valuable it becomes for the search engines. From an SEO standpoint, these social signals can impact how well your piece of content ranks in the SERPs. From a more general marketing perspective, the more people who share your content the greater potential reach it has.

·         Public Relation
Twitter has demonstrated the power of “real time” sharing and became many people’s go-to source for breaking news. It revolutionized the way in which Social networking was practically sharing the news. So for brands, Social networks allow them to connect with their audience as a situation develops, or say you have the chance to tell your side of the story as it is happening. Social networks are also a great place to interact with members of the press. You can connect with journalists and local news sources directly, giving them instant access to a story.

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Posted in: SEO Service Company,Social Media Marketing,Social media services