Link building is an SEO exercise which has
been likened to collecting currency online. The number of inbound links a
website manages to achieve will reflect on its page ranking on search engines. Search engines use spiders that crawl into
webpages to track down links and discover how well pages relate with each other
and in what ways.
What is Organic Link Building?
An organic link is the link placed on
another website, blog or social account without being asked to. These links are
placed by the other website purely for reference of the authentic content which
the owners feel is worth sharing with readers and/or followers. Google assigns
page rank values to the content published online based on the artificial and
natural links built, where natural links are organic links and artificial
inorganic.
Some
Vital Stats
A study of the source of website visit
shows that 47% of the visits were from organic links while only 6% paid links
were effective. Google’s Matt
Cutt says that buying paid links manipulates the search engine unduly, and is
hence penalized. However, advertising links for selling merchandise is
viewed as advertising for sales and is not frowned upon. Paying for links to
give information is different from paying for links to build page rank.
How
does the Link get marketed?
Primarily, links get marketed via blogs,
articles and social media marketing. SEO specialists and content marketing
experts will post the relevant articles or blogs in other websites and insert
backlinks to their own website. Social media sites such as Facebook, Twitter
etc. are used to post links with important information on the company’s home
page which is then marketed. Often SEO link builders post comments on forums or
discussions and even for other relevant articles for back linking.
Guaranteed SEO services manually promote the website links
through the process mentioned above by spreading the websites process on the
internet. Of course, it is essential to ensure that the backlink provided is
relevant or there is a chance of being penalized.
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