Building
link popularity is an exercise that is fast being
replaced with link analysis as it is a more wholesome method of analyzing the
link quality. Most search engines with spiders use link analysis for ranking
algorithms in order to identify spam web pages that are manipulating the search
engines using key words.
Why
Build Link for popularity?
Building link popularity will result in better results for
the web pages on link analysis. Link analysis is done to publish relevant
results on the SERPs so that the viewer receives maximum benefit and saves time
in the process. It is also done to penalize dud sites.
Link
Building or Link Analysis?
Prior to the arrival of Google’s Penguin,
search engines used link popularity for their indexing and ranking mechanism
where only the number of hits counted. However, they realized the futility of
this methodology once they realized that not all links that are created are of
the same level of importance. In fact, some links are fabricated for the
purpose of fetching more clicks for the site. Hence, major search engines
digressed toward link analysis wherein they could now determine the level of
importance attributed to a particular link, going beyond its popularity on the
SERP.
What
do they analyze?
Google uses the Penguin software to check
backlink patterns, manipulative linking tactics, anchor texting etc. It uses
link analysis to determine the relative importance each link by setting out the
crawlers. They balance link popularity and
analysis to assess the link structure and its page rank.
All this gizmo analysis may make small
businesses, especially apprehensive about SEO for promoting their website.
However, used smartly and appropriately, SEO is still the best online marketing
tools available right now. The system can be legally manipulated through
syndication tactics such as offering backlinks to one’s website.
2 comments:
Very well presented about the concept of link building and link analysis . I have learned some new ideas about the difference and the pattern of search engines , It is useful info to deliver and get professional seo services .
Thanks Jose Sam
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