Search engines want websites to
have links that are pointing back towards your website that are inbound links. These
links are important for a higher page rank as well as for attracting traffic
towards your website. Search Engine Optimization (SEO) is the best method of
gathering these quality back links. However, search engines like Google wants
to see natural and organic links pointing towards the site for considering it
for top slot of its SERP, i.e., search engine result page.
It was a time when manipulating
the search ranking of Google with these links was easy. However, now a day,
with updated algorithm, Google has made it a lot difficult for so-called SEO
experts to influence it with low quality or irrelevant external backlinks from
other websites. In the race of gathering links, SEO companies offer Link
Building Services that aims to provide you page rank link building, Organic
Link Building and even they offer you the service of building link popularity.
Many online marketing and
internet experts are offering SEO link building services these days, however,
not all can deliver you what is essential for a quality link building regime.
The so-called SEO experts may offer you a list of ways in which to build back
links for your website. However, there are few ideas that Matt Cutts, Google’s
head of search spam, consider inappropriate and consider them as SEO link
building mistakes.
Recently, he issued a video in
which he tried to clarify what all mistakes should be avoided to have an
effective SEO link building campaign. The major points that he underlined were:
(1) You
need to have a proper website that is easily crawlable.
(2) You
should have relevant content on page with the right words over it. For example
he stated – instead of writing “Mt. Everest Elevation”, you should use the
exact phrase that the user is suppose to use that is – “How high is Mt.
Everest?”
(3) Link
building should not be planned in isolation; it should be combined with compelling
content and marketing.
(4) The
title and description of the vital pages of the website should also be made
according to the user perspective.
(5) Webmaster
resources that are available on internet should be referred to for learning appropriate
Google methods.
·
Crawlability
·
Content
·
Links, social media and citations
·
Meta content
·
Analysis and Research