Search engines want websites to
have links that are pointing back towards your website that are inbound links. These
links are important for a higher page rank as well as for attracting traffic
towards your website. Search Engine Optimization (SEO) is the best method of
gathering these quality back links. However, search engines like Google wants
to see natural and organic links pointing towards the site for considering it
for top slot of its SERP, i.e., search engine result page.
It was a time when manipulating
the search ranking of Google with these links was easy. However, now a day,
with updated algorithm, Google has made it a lot difficult for so-called SEO
experts to influence it with low quality or irrelevant external backlinks from
other websites. In the race of gathering links,...